HOW TO BE SUCCESFUL AS AN INDEPENDENT RECORD LABEL OR ARTIST

A LOT OF ARTIST WAIT AROUND FOR RECORD LABELS TO SIGN THEM AND THE CHANCES ARE AS SLIM AS GETTING DRAFTED TO THE PROS NOT MATTER HOW GOOD YOU ARE. THE FACT OF THE MATTER IS MOST PEOPLE WHO HAVE BEEN SIGNED HAD TAKEN INITIATIVE THEMSELVES AND THE RECORD LABELS CAME CALLING AFTER SEEING THE BUZZ THEY HAD GENERATED AS INDEPENDENT ARTISTS. E.G SOULJAH BOY, CHAMILLIONAIRE, SLIM THUG, MIKE JONES, PAPOOSE, GUCCI MANE,BLINK 182,MAROON5,LADY GAGA AND THE LIST GOES ON...ONCE YOU ARE IN DEMAND FOR YOUR INDEPENDENT BUZZ, THATS WHEN YOU CAN DICTATE WHAT KIND OF CONTRACT YOU WANT TO SIGN. BESIDES THIS, ITS VERY LUCRATIVE TO BE AN INDEPENDENT ARTIST AS WELL DOCUMENTED BY THE DJ DRAMA CASE WHERE HE WAS MAKING A KILLING TO THE POINT WHERE THE FEDS STARTED INVESTIGATING HIM, WONT GO INTO THAT THOUGH. HOWEVER, BASIC MATH...IF YOU SELL 10,000 UNITS INDEPENDENTLY AT EVEN $5 A CD, YOU ARE RAKING IN A GUARANTEED 90%+ RETURN ON INVESTMENT, WHICH IN THE ABOVE EXAMPLE WOULD AMOUNT TO $45,000!!!AN IF YOU CUT YOUR COSTS BY SHOPPING AROUND FOR CHEAP STUDIOS AND BEATS SUCH AS FROM QUIETSTORMBEATZ.COM, YOUR INVESTMET WOULD BE MINIMAL AND THE RETURN FAR EXCEEDS THE CAPITAL INVESTED.SO HOW DO YOU GO ABOUT GETTING YOURSELF IN THIS POSITION YOU WONDER? WELL FROM RESEARCH, HERE ARE SOME POINTERS THAT CAN HELP YOU SUCCEED AS AN INDY...

1.INVEST IN YOURSELF AND DONT EXPECT A GET RICH OVERNIGHT SCHEME OR FAST RETURN ON INVESTMENT. YOU HAVE TO SPEND IN ORDER TO MAKE MONEY. THAT MEANS MAKING YOUR WHOLE PROJECT PROFESSIONAL. IF YOU TAKE SHORTCUTS,E.G.EXPECTING FREE BEATS, FREE STUDI TIME ETC, THATS EXACTLY WHAT YOU GET. IF YOU DONT HAVE THAT MUCH MONEY WORK WITHIN YOUR BUDGET AND MAKE SMALL STEPS TO GET TO WHERE YOU. I.E. MAKE A BUSINESS PLAN WITH SET GOALS. ITS FUNNY HOW A LOT OF ARTISTS SAY THEY ARE SERIOUS IN THEIR MUSIC, BUT WOULD RATHER INVEST THIER MONEY IN $100 PAIR OF SHOES, INSTEAD OF GETTING THE TOOLS REQUIRED TO HELP THIER CAREERS.$100 CAN GET YOU A MIC, BEATS, STUDIO TIME, FLYERS, A WEBSITE!!!!SO SETTING YOUR PRIORITIES STRAIGHT IS KEY. ALSO WHEN YOU PRESENT YOURSELF AS AN ARTIST YOU ARE THE PRODUCT AND THE BUSINESS YOU ARE TRYING TO PUSH. IF CORPORATIONS DO THE SAME THING, WOULDNT IT MAKE SENSE TO INVEST IN YOUR PRODUCT, WHICH IS YOURSELF???

2. GET A WEBSITE!!!, AND I DONT MEAN MYSPACE OR SOUNDCLICK. IMAGINE WHEN YOU WALK IN A MALL. THERE ARE SEVERAL STORES IN THE MALL, CORRECT? SO DO YOU USUALLY PAY ATTENTION TO ONE STORE WHEN YOU VISIT THE MALL AND DONT VISIT OTHER STORES???ABSOLUTELY NOT, BECAUSE ONCE YOU HAVE IT IN YOUR MIND THERE ARE SEVERAL OPTIONS AVAILABLE TO YOU YOU TEND TYO VISIT OTHER STORES TO SHOP AROUND AND MIGHT NOT EVEN EVENTUALLY GET ANYTHING FROM THE STORE YOU THUGHT HAD THE HOTTEST MERCHANDISE. THIS EXAMPLE SHOWS THAT PLACING YOUR FAITH IN MYSPACE AND SOUNDCLICK, IS FUTILE BECAUSE ITS SO SATURED. IF YOU HAVE A PAGE ON EITHER ONE OF THEM, IM SURE YOU HAVE NOTICED PEOPLE PLACING COMMENTSOF OH COME CHECK MY MUSIC E.T.C. IF YOU YOURSELF DONT CHECK OUT OTHER PEOPLES MUSIC, WHAT MAKES YOU THINK THE NEXT PERSON WILL? HENCE IF YOU GET A WEBSITE OR A BLOGSPOT(WHICH IS FREE) ANOTHER VISITOR HAS THIER UNDIVIDED ANTTENTION ON YOU THE ARTIST AND NOBAODY ELSE. BESIDES THIS IT SHOWS YOU ARE MORE SERIOUS IF YOU HAVE A SEPARTE ENTITY BESIDES MYSPACE OR SOUNDCLICK ACCOUNTS. YOU CAN GET A DOMAIN NAME FROM GODADDY.COM FOR UNDER $5 ONE TIME FEE!!! AND JUST SHOP AROUND FOR CHEAP PROGRAMMERS...OR YOU CAN START A FORUM DEDICATED TO YOUR MUSIC FOR FREE, OR A BLOGSPOT WHICH IS FREE TOO. OR A SITE SUCH AS BANDZOOGLE.COM.SO THE OPTIONS ARE PLENTY FOR YOU THE ARTIST TO CHOOSE FROM. WHEN YOU AHVE A WEBSITE YOU HAVE CUNTLESS OPTIONS TO FURTHER EXPAND YOUR INDY GAME .E.GYOU CAN SELL T-SHIRTS, CAPS,BADGES, ADVERTISEMENT ON YOUR WEBSITE JUST TO MENTION A FEW THINGS SOUNDCLICK AND MYSPACE WOULD REALLY NOT OFFER...

3. NETWORK, NETWORK , NETWORK. DJS, CLUB OWNERS,PROMOTERS, PRODUCERS,RADIO STATIONS E.T.C. REMEBER THE GAME IS 90% BUSINESS AND POLITICS AND 10% TALENT. GETTING YOURSELF OUT THERE IS KEY TO BEING SUCCESFUL. REMEMBER THOUGH, FIRST IMPRESSION IS LASTING INMPRESSION. GOIN BACK TO POINT ONE INVESTING IN YOURSELF. IF YOU HAVE MEDIOCRE MUSIC OR YOUR CD YOU TRY TO HAND OUT IS NOT EVEN IN A CASING WITH NO CONTACT INFO ETC THAT JUST DISQUALIFIES YOU. IMAGINE THE LAST TIME SOMEONE GAVE YOU A CD WIT MAGIC MARKER WRITING ON IT WITH NO CASING AND SAID THEIR MUSIC WAS HOT, DID YOU BOTHER LISTENING TO IT OR IS IT GATHERING DUST ACTING AS A COASTER SOMEWHER IN YOUR HOUSE...SO YOU NEED TO MAKE SURE YOUR STUFF LOOKS PROFESSIONAL BEFORE TRYING TO PUSH IT ON SOMEBODY, AND THIS COMES BACK TO INVESTING IN YOURSELF.

4.AS MUCH AS YOU CAN NETWORK IN PERSON, THE MOST POWERFUL NETWORKING TOOL OUT NOW IS THE INTERNET, HANDS DOWN. AT THE CLICK OF A MOSUE, YOU ARE IN TOUCH WITH SOMEONE IN JAPAN(WUTANG HAS A LARGE FAN BASE THERE), GERMANY(2ND LARGEST CONSUMER OF HIPHOP IN THE WORLD,FRANCE,ITALY,BRAZIL,SOUTH AFRICA AND EVERYWHERE ACROSS THE CONTINENTAL U.S.A. HENCE ITS CALLED THE WORLD WIDE WEB OF COURSE.SO WHAT DOES THIS HAVE TO DO WITH ANYTHING? WELL FIRST OFF, IM SURE YOU HAVE HEARD OF CORPORATIONS TALKING ABOUT GLOBALIZATION, SMAE SHOULD APPLY TO YOU IF YOU ARE AN ARTIST. THE REASSON THE JAYS, LIL WAYNES AND EMINEMS MAKE MONEY IS BACUSE THIER MARKET IS NOT CONFINED TO THIER HOOD AND CITY ONLY. ONCE YOU GET ON THE INTERNET EVERYONE IS A POTENTIAL CUSTOMER. EVEN MYSELF HAVE PURCHASED MUSIC EQUIPTMENT AND SOUNDS FROM SWEDEN!!!BUT YOU CAN NOT DO ANY E-COMMERCE WITHOUT A MEANS TO BUY AND SELL PERIOD. REACH STUFF SUCH AS CLICKBANK,PAYPAL,CCNOW ETC AND SEE WHICH ONES WORK BEST FOR YOU IN ORDER TO EXPAND YOUR REVENUE POTENTIAL.

5.PROMOTE YOURSELF, WHICH COMES IN THE SAME BREATHE AS INVESTING IN YOURSLEF. FLYERS,T-SHIRTS WITH ALBUM RELEASE DATES E.T.C WEBSITES,NEWSLETTERS TO FANS,TWITTER,MYSPACE. E.T.C. AGAIN THE BETTER YOUR PRODUCT IS PRESENTED THE BETTER CHANCE YOU HAVE AT PEOPLE TAKING YOU SERIOUSLY.RESEARCH HAVILY BECAUSE THERE ARE SEVERAL OTHER OPTIONS TOO...

6.SETUP ON ONLINE MUSIC STORS, E.G CDBABY,AMAZON,MYSPACE, SOUNDCLICK,REVERBNATION ETC IN COLLABORATION WITH THE WEBSITE WHICH YOU HAVE SETUP BY THEN....

SO THESE ARE SOME OF THE THINGS YOU NEED TO CONSIDER AND PUT INTO PRACTICE CAN GET YOU FURTHER THAN YOU WERE BEFORE YOU IMPLEMENTED THE PLANS.AGAIN WITH A BIG ENOUGH BUZZ, A CONTRACT WITH THE MAJORS IS NOT A DREAM, ITS ACTUALLY A POSSIBILITY.AGAIN NOONE BUT YOUSELF IS RESPONSIBLE FOR GETTING YOUR MUSIC TO THE MASSES AND GETTING YOUR INDY GAME UP IS UP TO YOU.FEEL FREE TO LEAVE COMMENTS AND ANY ADDITIONAL TIPS THAT YOU HAVE HAD SUCCESS WITH AS AN INDEPENDENT ARTIST.

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